The Zizzi concept

The Zizzi concept

With more than 120 stores, the Zizzi brand is a market leader in Scandinavia with strong brand recognition in our target group. We are the fastest growing curvy brand in the Nordics and are now therefore working to expand to other parts of Europe and develop our e-commerce platform as well.


Zizzi is much more than collections and campaigns – it is a total concept, covering attractive franchise opportunities with sales and purchasing back-up, store operations, staff training, marketing, PR and much more.


Zizzi has also developed its own unique store inventory, which, in addition to providing the optimal availability of the clothes, is based on the desire to give our customers the ultimate store experience – both in terms of the assortment in the store, the service level and the general atmosphere when entering a Zizzi store.



When our customers visit a Zizzi store, it is essential that they always feel welcome and in professional hands. The atmosphere in the store should be welcoming and warm, and Zizzi customers should always feel that they are getting good and serious advice they can trust.