The Everyday Women Manifesto

What does it mean to be an Everyday Woman? Really, Everyday Women is all of us. No matter height, skin colour, taste of music, shoe size, job situation, no matter sense of style or personal values. Here, we seek to portray women of everyday life, to create a world of fashion that is a bit closer to reality.

Watch the Everyday Women Manifesto, and don’t forget sound.

Everyday Women - With you, for you

Everyday Women is our contribution to a world that's a little more real. A little more authentic, a little closer to reality. A little more attentive. Where we join all of you on the other side of the screen and the shop counter, where we take a little step forward.

With Everyday Women, we invite you all to join our world, but most of all want to make you part of creating it. To develop even better products that suit your preferences and your bodies, for all women with all of our wonderful differences. To create campaigns and images that show real women. To create dialogue, and to stand together as women.

This is true now and in the future. Everyday Women is a collaboration with all of you and it's our first step towards creating a space that listens and celebrates community and our differences.